The pet industry is expected to grow at 5% annually, exceeding $200B by 2025, and Pawtocol’s diversified approach to building it’s business positions it to capitalize on this growth in a way that no other pet-oriented business can claim. 

Pawtocol’s next-gen tech will improve the lives of pets but it’s also treating investors to a truly novel revenue model and IEO investment opportunity. 

BLOCKCHAIN DOG TAG 

One of the most significant impediments to the proliferation of DLT lies in connecting the blockchain with the rest of the world. Despite our present digital age, much of what we do for and with our pets rests squarely in an analog setting. Pawtocol is different. Why? We will launch a variety of IoT-enabled devices to make this process effortless, but it all starts with our Blockchain Dog Tag. 

This first in the suite is a Generation 1 Blockchain Dog Tag, which serves as the unique ID for all pets on the platform.

Soon to follow is a significantly enhanced version that will employ batteryless Bluetooth technology, opening the platform to new levels of connectivity. Perhaps the most powerful tool Pawtocol will offer its users is the PAWS scanner, a device utilizing spectral photometry to analyze the chemical make-up of things such as food and supplements. 

For veterinarians, Pawtocol will integrate with the point-of-care devices they’re already accustomed to using in the treatment of their patients. These products, and several others under development, will yield nearly 50% of the company’s overall revenue.

DATA

Pawtocol is changing the entire concept of how data is owned and shared. 

We’re leveraging blockchain technology to construct an ecosystem that benefits pet parents, veterinarians, manufacturers and retailers. By combining blockchain, AI, and IoT technologies, the Pawtocol ecosystem will allow all participants to make better use of the vast amount of data generated within the space. Pet parents can earn a direct income by sharing their data with veterinarians, retailers or manufacturers, who can then use that data to improve their operations. Here are three examples:

• Providers can improve their quality of service by having broader, more seamless access to pet data.
• Manufacturers can better allocate R&D resources or more quickly respond to quality control issues if consumers share their data.
• Retailers can improve customer loyalty or more effectively compete with larger retailers by knowing more about the products of their patron’s purchase.

UPI (Universal Pet Income)

Pawtocl has launched its IEO marking the first-ever sale of the Universal Pet Income (UPI) token, an ERC-20 token powered by the Ethereum Blockchain.

The Pawtocol platform leverages Distributed Ledger Technology (DLT) to deliver the world’s only user-first pet ecosystem. Users will be compensated for sharing data already being generated during activities with their pets. Furthermore, those activities will be enhanced by a transparent, crowdsourced AI-driven recommendation engine.

The UPI token establishes a currency to power the pet care ecosystem with a tradable value derived from data.  And, because pet parents control their data, they can sell this valuable information. Tokens are earned through participation and used in exchange for pet-related products, services, and discounts on the platform.

A UNIQUE INVESTMENT OPPORTUNITY 

Not only is the Pawtocol platform itself unique, but its revenue model is more diversified than many other projects.  While most companies draw the majority of their revenue from network usage, (e.g. transaction fees), Pawtocol has three major revenue sources:

50% from sales of Pawtocol hardware, such as the blockchain dog tag or PAWS spectrometer 

35% from transaction fees

15% from fees associated with the data marketplace

As users become more comfortable and excited by the platform, they will seek to acquire more UPI for being active in the network, causing the value of UPI to appreciate. Some of the activities they will do are placing reviews, paying their vet bills or selling their data. 

The best way to understand how the value of UPI will appreciate is by an example of a user selling their data in the data marketplace.  Say a pet food manufacturer would like to know where their food was purchased and consumed. Pet parents will receive UPI for submitting that data and offering it for sale.  When the manufacturer purchases a dataset, then uses it to optimize its sales, it’s confirming the value of that dataset, which in turn tells other manufacturers that they should do the same.  When more manufacturers compete to buy user data, the price of that dataset will rise. Since the price is paid in UPI, the value of UPI will also rise.

Big-tech insists on controlling their users’ data to amass record profits.  Pawtocol wants to change that by giving pet parents the ability to earn UPI for their data.  This is the first step towards a completely new internet, owned and built by the people, in this case, pet people.

*This release contains “forward-looking statements” within the meaning of securities, consumer protection and other laws in various countries, states, provinces, and jurisdictions. Such forward-looking statements involve risks and uncertainties. Actual results could differ materially from those anticipated. Pawtocol makes no warranties, guarantees or representations with regard to the accuracy, completeness or suitability of the information presented, and readers hereof waive any warranties implied by law or otherwise. Viewership of Pawtocol’s statements or materials, or participation in Pawtocol’s IEO, may be restricted by law in various countries, states, provinces, and jurisdictions. Viewers of this release assume all responsibility for compliance with such law and assume all liability in connection with any participation in Pawtocol’s IEO, each of which are disclaimed by Pawtocol.

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