Today, the world of internet advertising is dominated by
large companies such as Google and Facebook. These
companies run what they call ‘targeted advertisements’
in order to serve you ads. What these targeted advertisements
actually do is track your every move online, whether it be
buying a new phone, making a google search or even chatting
with your friends. Terabytes of your personal data are used to
show ads to you so that these companies can make money.
This all changes with BAT (Basic Attention Token). Bat is a
cryptocurrency based on the Ethereum blockchain. BAT looks
to change how online advertising works, by rewarding you for
viewing non-intrusive, privacy respecting ads. This may
seem a little confusing at first but let me explain.
The BAT project aims to support a decentralized web, where
every aspect of it is controlled by the user. They have developed
the Brave browser. Brave is the platform where they serve
ads to their users. These ads pop up as little notifications
or as the background of a new tab window. You do not need to
do anything to get rid of them as they do not affect your
online experience. Not only that, their browser comes with
and adblocker that blocks trackers and privacy intrusive ads
from showing up.
Not only this, you get around 70% of the revenue from
the ads shown to you! You can use this revenue to support
creators on platforms such as Reddit, Youtube or Instagram
through their auto tip feature, which awards creators
according to how much time you spend watching/reading
their content. It has also been proven that their browser is more than
5 times faster than chrome or firefox
After hearing about all these benefits, why wouldn’t anyone
want to switch to Brave? It’s one of the best platforms for
advertising and one of the fastest browsers to date.